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TRIO strengthens its image as a premium blend

Viña Concha y Toro’s premium line Trio has just strengthened its image with new packaging.

This change aims to enhance the perception of the brand’s value by using stronger graphic resources while maintaining some of its current distinctive elements.

The idea is to make the varieties more visible to the consumer by emphasizing the wine’s tri-varietal character.“The art of blending is now graphically present on the label with a dynamic image that uses non-geometrical figures in constant movement. The graphic represents an artistic expression of the creative moment when the winemaker blends the different varieties to produce a wine in which the sum is greater than its parts,” says Isabel Guilisasti, Marketing Manager for Viña Concha y Toro’s Wines of Origin.